Brand Kit
We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks.
By using these resources, you accept our Developer Terms of Service. Usage of these resources may also be covered by the Universal Tennis End User Agreement and our Privacy Policy. Please contact us at pr@universaltennis.com for any questions.
THIS IS UNIVERSAL TENNIS
We all remember the moment we first picked up a racquet. Hitting a ball for hours against a wall. Envisioning yourself raising the trophy as the crowd went wild. The way tennis made you feel. That’s why we fell in love with the sport.
But somewhere along the line, an openness to innovation got lost. Rules and more rules - some spoken, some not - got laid down. A connection to its roots was forgotten - where everyone was welcome, looking the part wasn’t a part, playing local was all you did, and frankly money wasn’t a thing needed to be great.
So we’re re-drawing the lines. We’re making tennis more affordable; more accessible; more fun; and more Universal. The way it was always meant to be.
UTR SYMBOL
When the UTR brandmark has already been established, we can use the icon on its own. The icon can appear without the wordmark but the word mark cannot appear without the icon.
Download Symbol ( .EPS .PNG )Primary Color Treatment
Secondary Color Treatment
Gradient Color Treatment
APP ICON
Use the app Icon when displaying the UTR app on a device or encouraging people to download the app. For all other uses, refer to the brandmark or UTR Symbol.
Download App Icon ( .EPS .PNG )Brandmark
The combination of the UTR icon and the wordmark is the best way to represent the UTR brand. Guidelines below establishes how to best use the brandmark.
Download Brandmark ( .EPS .PNG )
Primary Color Treatment
The Brandmark should be used behind a white background or charcoal background.
Sizing
Brandmark must maintain a minimum height of 40px. Below are examples of preferred scaling.
Spacing
Brandmark spacing must be the width of the UTR Symbol.
Logo Misuse
Logo must remain consistent. Logo should not be modified or altered. Color, orientation and composition must adhere to the guidelines established in this guideline.
Do not use drop shadows.
Avoid using effects or giving the logo dimension.
Do not place on different colored backgrounds.
Always use the brandmark with the tennis ball symbol and “Powered by Oracle.”
Only use in the primary color treatment.
Do not modify the primary color treatment.
Avoid placing the logo on a busy background.
Avoid obstructing the logo.
Fonts
Fonts help establish hierarchy. Tungsten is used in headlines where Gotham is used in subheadlines and body content.
Download Fonts ( .TTF )Tungsten Bold
Tungsten Semibold
H1: Tungsten Bold 48px
line height 54px
H2: Tungsten Semi Bold 48px
line height 54px
H3: Tungsten Semi Bold 24px
line height 32px
H4: Gotham Bold 24px
line height 32px
H5: Gotham Medium 24px
line height 32px
H6: Gotham Medium 18px
line height 24px
P: Gotham book 16px
line height 24px
Brand Colors
Primary Colors
Primary colors establishes consistency and accesibility in all brand communications.
R0 G186 B182
R42 G51 B57
R137 G172 B190
R255 G255 B255
Secondary Colors
Secondary colors are used to add accents.
R210 G219 B0
R224 G0 B217
R0 G188 B229
Grey Tones
Grey tones are used to provide consistency and emphasis through out the design.
R43 G51 B182
R115 G139 B156
R205 G213 B217
R246 G247 B248
Primary Gradient
Primary gradients are used in banners and icons when an image isn’t present
R0 G186 B182
R219 G219 B0
R224 G0 B127
R0 G188 B229
Secondary Gradient
Secondary gradient are used to define players, clubs, colleges and high schools.
R7 G107 B105
R0 G186 B182
R94 G142 B11
R223 G232 B6
R3 G146 B191
R65 G233 B251
R45 G4 B115
R152 G83 B243
Resource Library
Explore UTR resources for players, organizers and coaches and learn how clubs and colleges use UTR to increase their participation and revenue.
Download UTR Resources
Join 1000s of the world's premier tennis academies, clubs, colleges, high schools and tennis federations that use the UTR platform to help increase participation and revenue.
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