We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks.
We all remember the moment we first picked up a racquet. Hitting a ball for hours against a wall. Envisioning yourself raising the trophy as the crowd went wild. The way tennis made you feel. That’s why we fell in love with the sport.
But somewhere along the line, an openness to innovation got lost. Rules and more rules - some spoken, some not - got laid down. A connection to its roots was forgotten - where everyone was welcome, looking the part wasn’t a part, playing local was all you did, and frankly money wasn’t a thing needed to be great.
So we’re re-drawing the lines. We’re making tennis more affordable; more accessible; more fun; and more Universal. The way it was always meant to be.
When the UTR brandmark has already been established, we can use the icon on its own. The icon can appear without the wordmark but the word mark cannot appear without the icon.Download Symbol ( .EPS .PNG )
The combination of the UTR icon and the wordmark is the best way to represent the UTR brand. Guidelines below establishes how to best use the brandmark.Download Brandmark ( .EPS .PNG )
The Brandmark should be used behind a white background or charcoal background.
Brandmark must maintain a minimum height of 40px. Below are examples of preferred scaling.
Brandmark spacing must be the width of the UTR Symbol.
Logo must remain consistent. Logo should not be modified or altered. Color, orientation and composition must adhere to the guidelines established in this guideline.
Do not use drop shadows.
Avoid using effects or giving the logo dimension.
Do not place on different colored backgrounds.
Always use the brandmark with the tennis ball symbol and “Powered by Oracle.”
Only use in the primary color treatment.
Do not modify the primary color treatment.
Avoid placing the logo on a busy background.
Avoid obstructing the logo.
Fonts help establish hierarchy. Tungsten is used in headlines where Gotham is used in subheadlines and body content.Download Fonts ( .TTF )
Primary colors establishes consistency and accesibility in all brand communications.
Secondary colors are used to add accents.
Grey tones are used to provide consistency and emphasis through out the design.
Primary gradients are used in banners and icons when an image isn’t present
Secondary gradient are used to define players, clubs, colleges and high schools.